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A Berlin-based sustainable sushi brand offering grab & go options. We supported FRIENDLY FISH with content creation, digital strategy, and event coordination to boost their visibility and connect with the urban audience in Berlin Mitte.
For Press Days Berlin, we created a bold PR stunt for FRIENDLY FISH – spray-painted a branded car live and handed out free sushi to passersby. A playful, eye-catching activation to bring sustainable sushi straight to the streets and spark real conversations.
The Project:
To elevate FRIENDLY FISH’s digital presence, we created engaging, visually appealing social media content that highlights their commitment to sustainability and convenience. Our goal was to craft a strong, consistent online identity that resonates with their target audience and increases brand visibility.
Located in the heart of Berlin Mitte, directly at Hackescher Markt, the store was strategically placed to align with the urban, health-conscious lifestyle of the area’s residents and visitors. The vibrant, trend-aware community in this neighborhood values sustainability, quality, and quick access to good food – making FRIENDLY FISH the perfect fit for this location. Our digital strategy was designed to mirror that same energy, making the brand feel like a natural part of Berlin Mitte’s fast-paced, mindful culture.
We successfully strengthened FRIENDLY FISH’s brand visibility through a consistent and creative social media presence. Engagement across platforms increased noticeably, and the visual storytelling aligned the brand perfectly with the lifestyle of its Berlin Mitte audience. Additionally, our support in planning and executing an on-brand event further boosted reach and community connection.
"Your work really elevated my company to the next level!
