Hoka - Zalando
For Hokas Summer drop on Zalando we shot a creative campaign with a special sense of place, linking Hoka to Berlin after re entering the Europea market.
Service:
Creative Direction, casting & Production
Industry:
Fashion E-Commerce
Year:
2025
View Live:
Editorial shooting for Hoka
For presenting Hokas SS-25 Collection on the Zalando Shop, we led the full production and creative direction, delivering a conceptual editorial shoot. The result? A seamless blend of artistry and commerce.
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Concept
A sense of place, showng the different realities that coexist within Berlins running bubble.
Between Mitte Run Clubs and the raw aesthetic of Sonnenallee.
